And therein we have one of the issues surrounding Comic Books as source material. The audience becomes a moving target even within the "fanboy"/nerd/geek paradigm. On the one hand, you have people like me...I know the general outline of even 2nd tier Heroes such as Darkhawk, the Green Arrow, Elongated Man, etc. and have a pretty good sense of the Superman pantheon of enemies, for example. Yet I have nowhere near the level of interest of people who, for example, recognized the name on the test tube in The Incredible Hulk (2008) as belonging to the guy who injected the Super Soldier serum into Steve Rogers (Captain America). On the other end of the spectrum are people who needed me to identify Steve Rogers as being the alias for the iconic Super Hero, to whom names like Zsasz or the Mad Hatter are unlikely to bring to mind Batman villains.
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There is, like so often in the movies, no "right" or "wrong" answer. The Fantastic Four (2005) was essentially nothing but origin...yet it was entertaining and paved the way for further movies. Iron Man (2008) was also quite heavy on the origin portion yet left fans clamoring for more. Why did these movies succeed while Daredevil, The Hulk, and, arguably, even The Punisher (2004) failed?
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Over the next few days I will explore a variety of factors that help explain the success, failure, and entertainment value of various comic book and Super Hero movies. Along the way the factors that make these movies entertaining...or not...for many people who may not have ever encountered the material prior to seeing these movies.
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